Four-Square - My First - E-MKTG

So I have to be honest and say that I've never even bothered logging onto or checking out foursquare until I received this assignment for class.  But, after browsing the site for a bit, and just getting an idea on the purpose it serves, I have to say it's definitely a very powerful marketing device.

First off, it directly facilitates consumer-based marketing content by empowering the consumers to spread their opinions on what is exactly going on at whatever business they find themselves visiting.  Simply by logging on from my computer, it automatically brought up the local establishments here at Clarion.  This is a great way for consumers looking for restaurants in the area to get a general idea of what's around.

Secondly, it not only benefits the businesses by advertising their location, but it also benefits the consumers since they tend to offer solid reviews/advice.  Some individuals commenting on Eagle Commons posted about when the best time to attend for dinner was, in order to avoid the rush.  Others commented on what the best meals at venues such as the County Seat and Pizza Pub were, and in general what the average prices were. 

Finally, by having individuals "check-in" whenever they are present at the dining location, it creates an incentive for consumers to continuously broadcast the place of business via the FourSquare channel.  This factor enables other individuals on FourSquare to get an idea, based on his status with that venue (King, etc.), on the quality of service they offer.  For example, according to Dr. Marsden's theories,  if I was to constantly see my friends checking in at the 6th and Main Market, I would develop an affinity based connection since people I know and relate to are consuming a service I also desire/need, that being, food.  

In closing though, while I may not use FourSquare, nor will I be, at least not anytime soon, I can without a doubt see the direct benefit for businesses to use the social media platform as a marketing tool.  So if you’re a business, I’m highly recommending you have a profile up if you already don’t, ASAP!